I only do face to face for my autos, but in NYC, nobody is ever less than $25 unless they're free (which is close to never).
As for morality, that discussion belongs on a different thread on the board. Then again, I'd get OJ, Ty Cobb, Bonds, Clemens, or anyone else on an SI cover if I could. Just me personally.
Strange cover story during a busy sports time, I agree.